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AWWA JAW34178

M00004307

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AWWA JAW34178 Journal AWWA - The Creative Organization

Journal Article by American Water Works Association, 04/01/1993

Gerstberger, Richard L.

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The truly creative organization is one that integrates the concepts of total quality and empowerment. It is founded on the concepts of continuous improvement and continual innovation, is guided by the clear anticipation of customer wants and needs, and develops a sense of commitment and team spirit throughout the organization that supports self-responsibility and personal growth and development. Includes 11 references.