AWWA JAW60918
Journal AWWA - Creating a Strategic Communication Plan That Gathers No Dust
Journal Article by American Water Works Association, 01/01/2005
Tennyson, Patricia A.; Ray, Kristina
Full Description
Many organizations struggle to maintain a cohesivecommunication program, despite the existence of acommunication plan. The problem often lies in the planitself. Planning exercises are exciting, ambitious undertakingsinvolving the highest levels of an organization.Board members, general managers, other agency leaders,and consultants often contribute to the creation ofa water utility's communication plan. With this kind ofintellectual wattage, why aren't plans more useful? Thisarticle identifies seven planning pitfalls and shows utilitieshow to avoid the mistake of thinking they're servingthe "general public." Includes table.