AWWA JAW34178
Journal AWWA - The Creative Organization
Journal Article by American Water Works Association, 04/01/1993
Gerstberger, Richard L.
Full Description
The truly creative organization is one that integrates the concepts of total quality and empowerment. It is founded on the concepts of continuous improvement and continual innovation, is guided by the clear anticipation of customer wants and needs, and develops a sense of commitment and team spirit throughout the organization that supports self-responsibility and personal growth and development. Includes 11 references.