AWWA WSP57725
Strategic Planning for Customer Service
Conference Proceeding by American Water Works Association, 03/19/2003
Schlenger, Donald L.
Full Description
This paper discusses how, given the importance of customer service in general business strategy, the utility's customer service managers need to be involved in corporate strategic thinking/planning. Customer service managers are (or should be) closer to the hearts and minds of the customers than any other managers in the organization. Strategies take on value only as committed people infuse them with energy, and most customer service managers are relatively enthusiastic. Includes figures.