AWWA JAW39524 Journal AWWA - Conservation and the Industrial Customer

Journal Article by American Water Works Association, 01/01/1996

Ploeser, Jane H.

Full Description

Obvious differences between nonresidential and residential water customer markets call for a different marketing program for industrial, commercial, and institutional sectors. Although basic marketing tenets must be adhered to, the strategies are more complex, the communications are more vertical, and the message focuses more on costs and return on investment than on ethical or environmental sensibilities. Includes 2 references.

Product Details

Edition: Vol. 88 - No. 1 Published: 01/01/1996 Number of Pages: 6 File Size: 1 file , 1 MB